1つだけ質問にご協力ください。
「ああ〜 昔みたいに気力や体力が無くなってきたな〜」
と感じた事はないですか?
「なんか昔みたいに日常生活で心がトキめかないな〜」
など、なんとなく退屈や無気力を感じてしまって、普段の日常生活を楽しめないという事はありませんか?
もし、そうでしたらこの手紙があなたの人生を変える事をお約束します。
ただし、手紙を読み続ける前に注意があります。
この手紙では普段あまり聞く事が出来ない本音や特定の人にとっては不快になる不都合な真実が多く含まれています。
私もわざわざ時間をとって手紙を読んで頂いているあなたに、耳障りのよいだけの無難な話はしたくありません。
本音の部分を正直にお話したいと思います。
なぜ、このような質問をするかというといいますと...
可能性があるからです。
「え? 何を言っているのですか? プラーナとはいったいなんですか?」
プラーナとは「気」や「生体エネルギー」と呼ばれるものです。
スピリチャル的には「オーラ」とか「オルゴンエネルギー」などとも呼ばれています。
気とかオーラとかオルゴンとかいうと、なんだか特殊な気がしますが、私達は誰もが皆もっていて、もちろんあなたも持っているわけです。
一般的にこのプラーナは10代の後半でピークになるといわれ、その後減少していきます。
あなたにも憶えがあるかもしれませんが・・・・
というような感じだったかもしれません。
だいたい、この時期は音楽を良く聞いたり、バイクに乗ったり、スポーツを楽しんだり、自分の趣味に没頭したりする傾向があります。
逆にこのエネルギーに翻弄されて・・・・
など「あの頃は若かったよな〜」的な事があると思います。
厳密にいうと、これらの事は良かれ悪しかれ人生経験を積んで変化したという側面もありますがプラーナエネルギーの量が違っていたという側面も大きいです。
このように、あなたにも心あたりがあるかもしれませんが、若い時は心も体も元気で新鮮で、あの頃は何もなくても楽しかったというような想いを抱いているかもしれません。
しかし、若かりし頃の体力の黄金時代が終わり、30代後半ぐらいになってくると・・・
「あれ? 昔はこんな事なかったのに・・・」
というような自覚症状が現れてきます。
など、得に病気等でなくとも、若い時にはなかった事が経験されるようになります。
「いや〜 だって歳をとったんだから、しょうがないでしょ?」
と思うかもしれません。
ですが、歳をとっても病気知らずなのは無論、パワーに溢れている人は沢山いるわけです。
あまり脅かすような事は言いたくないのですが、自然の摂理から言って、あなたがもし今までお話したような事例にあてはまった場合は今後もエネルギーが年齢と共に低下するのは免れません。
下の図は文部科学省のデータになります。
筋力・筋持久力の指標である上体起こしの加齢に伴う変化の傾向になります。
ザックリと言って17歳ごろピークに達してそれ以後は急激な低下傾向を示します。
60~64歳にはピーク時の約55パーセントに,75~79歳では約30パーセントにまで低下する
これは体力のグラフですが、肉体的なエネルギーだけにかかわらず、気力などの精神的なエネルギーも同じように低下していくのは自然の流れといえば流れです。
そうなってくると・・・・
など、不安を抱えつつ生きていかなければなりません。
“Use a quote like this to add some visual variety to the text section - and to make an important point. The way the text is highlighted means it will get more attention than the regular paragraphs.”
How much time you want to spend on the pain points your visitor experiences depends on the product you're selling. For this template, we're going to transition from problems to solutions after just a short text section.
First Benefit Title
Describe the 3 most important things your product offers, in this section. Don't be afraid to repeat some or all of the points from the first section.
Second Benefit Title
This section uses a combination of images (icons), subheadings and short text descriptions to communicate 3 benefits in a way that's easy to consume.
Thrid Benefit Title
When describing these 3 benefits, always keep a solution focus. Your visitors are interested in the end result they can get more than in features and technicalities.
"Adding testimonials for social proof is usually a good way to increase conversions. This is still early on in the page, so we're just adding one short (but powerful) testimonial before moving on to some more sales material."
Use this section to briefly describe a real example of how your product can lead to a specific result. Think of it as a mini case study, that adds an element of proof to the claims you make when talking about the features and benefits of your product.
The text section consists of a subheading, some paragraphs of text and occasional text highlights. You can repeat these same elements multiple times, whenever you need a few paragraphs to explain a specific feature or go into more details about some aspect of your offer.
Each one of these sections consists of a subheading, some text, a large image and a button. These sections turn dull features into eye-catching highlights and they're especially good for showing off screenshots from your product in action.
We've listed these five points in a zig-zag layout, alternating the sides image and text are shown on. This is a good way to avoid visual monotony and keep the page interesting.
The images used in this template are background images. The original size is 777x637px.
The layout works very well with screenshots. This could be screenshots of your member's area, your software app or even screenshots of pages in a downloadable PDF. Other kinds of images work as well, though.
We've added a "Read More" button to each of these sections. For software products, there's a great opportunity to link each of these buttons to a video that demos the feature you describe in the section.
For more complex product, you might also want to link to a page with a more in-depth explanation of each feature.
For less complex products, you can also simply remove the button.
In this template, we have 5 sections, but you can easily change that number by deleting or duplicating the sections.
There is no "right" or "perfect" number of sections to use. It's worth testing a longer page, where you list many features/benefits against a shorter one, where you only highlight the highest value features and keep the list short.
"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."
"A great, eye-catching testimonial should include a heading (use the best part from the testimonial for this), the testimonial text itself, an image and the name of the testimonial author."
"You can use this testimonial example if you don't have an image of the testimonial author. Whenever possible, it's recommended that you get an image to show along with the testimonial, though. It goes a long way to adding more credibility."
Use an image to visualize your product. Even if it's completely digital, the more you can relate your product to real world objects (books, electronic devices etc.) the more tangible it will seem.
Use this highlighted text section to describe your product and add a call to action: tell your visitor why they need to make the purchase right now.
Use this text and the above headline for a clear call to action along the lines of: click the button below to get instant access to
!100% Satisfaction Guarantee
Secure Checkout
"Once again, we're moving to testimonials, to add proof and appease your visitor's worries about making a purchase. As you can see, testimonials are used generously on this page, so the more you can get, the better."
"This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum.nec sagittis sem nibh id elit (Duis sed odio sit amet nibh vulputate)."
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat.
Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris."
We've already called visitors to purchase once and we're getting closer to the end of the sales page. The best use of a text section at this point of the page is to either address your visitor's objections (any reasons why they might hesitate to buy) or add a sense of urgency.
Describe why the decision to purchase should be made now, not later. What will your visitors miss out on, if they hesitate and leave the page? Anyone still reading is probably concerned about the cost of your product. Remind them that there is also a cost to not taking action and not making use of your excellent product.
You've already spent a lot of time selling visitors on the many benefits of your product, so at this point, you can start emphasizing the drawbacks for NOT using your product.
The above price comparison is an image. You can create a similar image of your own, or just use large text to show a price advantage that's available here.
This section is a repetition of the "buy now" section from above. Feel free to use the exact same call to action again.
100% Satisfaction Guarantee
Secure Checkout
You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your website's conversion rate or revenues over the next 30 days, just let us know and we'll send you a prompt refund.